Silk Platinum Shampoo RITUAL COLOR one with ammonia and

one with ammonia and

APPLICATION RITUAL - Mornings and evenings

long-lasting and highly blendable color at the heart of the formula assures a Professional finish while making it very easy to use

Lengthens and defines to create a bold and refined look

Prevents aging by favoring cellular repair of damage caused by external factors

Silk Platinum Shampoo RITUAL COLOR one with ammonia andWHY DO HAIR TURN YELLOW? The main causes are external agents such as sun rays and pollution. Another cause might be a bad lightening process: if the hair pigments oxidation process is not completed, a reddish or yellowish color emerges. During a long sun exposure, blonde hair will have a golden yellow hue. UV rays can also turn colored hair into yellow, which usually have red pigments in it. WHEN IS A NO YELLOW SHAMPOO NEEDED? It is useful to contrast